the HISTORy

OF A GREAT LIQUEUR

WHERE

PUEBLA, MÉXICO

A bustling and industrious city nestled between the volcanoes that feed its soil, halfway between Mexico City and the commercial port of Veracruz. "The cradle of the Mexican Baroque" is a city of churches and canteens, architecture and agriculture, culture and commerce.

WHEN

1927

A time of revolution, both philosophically and politically. The Mexican Revolution marked the beginning of a new era of independence, thought and enterprise, which brought Mexican culture to the modern world

WHO

PENSADORES & CREADORES

A hive of new ideas, Barrio del Artista in Puebla provided artists, intellectuals and entrepreneurs a place to imagine, debate and create the future of Mexico.

WHAT

MENJURJES

Homemade concoctions derived from a mixture of Puebla's natural ingredients and local spirits that propelled and rewarded bold new ideas.